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Your Halloween Playbook: How to Make the Most of 31 October

Halloween lands on a Saturday this year. Here's your day-by-day plan to tease, build and cash in over the biggest weekend of the autumn.

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Your Halloween Playbook: How to Make the Most of 31 October

Halloween lands on a Saturday this year. Here's how to turn one night into your biggest weekend of the autumn.

Halloween is one of the biggest weekends of the year for fans.

And this year, it lands on a Saturday. That means one long weekend - Friday 30 October to Sunday 1 November - where fans are online, in the mood, and ready to spend.

The creators who win it don't wing it. They plan a week out, build anticipation, and show up when their fans do. Here's exactly how to do that.

Why this Halloween is different

Most years, Halloween is one night. This year it's three.

Friday night kicks it off. Saturday is the main event. Sunday is the comedown - and your last chance to catch the fans who missed it.

Three nights means three chances to post, message and sell. But only if you've built the hype before Friday.

Your 8-day Halloween calendar

Start on Saturday 24 October. One post a day, one message when it counts.

Sat 24 Oct: Post the tease - "Something's coming..."

Sun 25 Oct: Post your costume poll - three options, fans vote. Message your fans: "You pick my costume this year."

Mon 26 Oct: Post behind the scenes - the prep, the props, the make-up test

Tue 27 Oct: Post a poll update - share which costume is winning. Message: "It's close. Have you voted?"

Wed 28 Oct: Set up your Halloween offer (more on that below)

Thu 29 Oct: Post a countdown - "Two days". Send your teaser message

Fri 30 Oct: Your offer goes live. Message: "It starts now."

Sat 31 Oct: Post the reveal - the winning costume, plus your Halloween drop. Message: "It's live."

Sun 1 Nov: Post your last chance - your offer ends tonight. Message: "Last chance."

Pick your Halloween play

Two ways to run your week. Pick the one that fits you - both work.

Option 1: Let your fans pick your costume

This is the easiest engagement win of the week.

  1. On Sunday 25 October, post three costume options
  2. Ask fans to vote - with a like, a comment or a tip
  3. Share an update midweek to keep the race going
  4. Reveal the winner on Halloween
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Why it works: Fans who vote feel invested. They've had a say. Now they want to see it - and they'll come back on Saturday to do exactly that.

Option 2: Go multi-costume

Why stop at one? Give fans a new look across the weekend - and a reason to keep coming back.

A few ideas to try:

  • One costume a night - Friday, Saturday and Sunday each get their own look
  • A classic villain, your way - take an iconic character and make it unmistakably yours
  • A themed shoot across the week - one setting, a new set of shots every day
  • A Halloween night out, in real time - post as your night unfolds on the 31st

Tease each look before it drops. Fans who know what's coming are the ones who show up for it.

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Pro tip: Going with this option? Swap the poll posts in your calendar for a sneak peek of each look.

Time your messages

Posting builds hype. Messages turn it into earnings.

You don't need many. You need the right ones, at the right time:

The teaser (Thu 29 Oct)
"Halloween plans? Mine are a little different this year..."

It starts now (Fri 30 Oct)
"My Halloween weekend starts tonight. Don't be late."

It's live (Sat 31 Oct)
"You picked it. Here it is."

Last chance (Sun 1 Nov)
"Tonight's the last night. Then it's gone."

Thank you (Mon 2 Nov)
"Thank you for making this Halloween one to remember."

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Pro tip: Send them when your fans are online. Not sure when that is? Ask your Fanvue AI Agent - it reads your account data and can tell you.

Run a limited-time offer

A Halloween weekend deserves a Halloween offer.

A first-month discount, a free trial link or a promotional bundle - live for 48 hours, gone on Sunday night.

Short window. Real urgency. More subscribers.

👉 How to run a 48-hour Halloween offer

Bring fans in from your socials

Your existing fans are only half the story. Halloween is the perfect excuse to bring new ones in.

Your Fanvue link only works if people see it. Here's what to post on your socials across the week:

  • A daily countdown story - from Saturday, so your followers know something's coming
  • A costume teaser - a glimpse of the options or the looks, with "the full reveal is on my Fanvue"
  • A link-in-bio reminder - pin it on Friday, when your weekend offer goes live. Running a free trial link? That's the one to share
  • A last-chance post on Sunday - with the deadline front and centre
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Tease, don't tell. Your socials are the trailer - Fanvue is the main event. Every post, one job: send people to your Fanvue link.

Halloween, sorted

Plan it a week out. Build the hype. Show up all weekend.

The creators who do that won't just have a good Halloween. They'll head into November with more fans than they started with.

Your Halloween checklist:

  • Plan your 8 days, starting Saturday 24 October
  • Pick your play: a costume poll or a multi-costume weekend
  • Set up your 48-hour offer by Wednesday 28 October
  • Line up your five fan messages
  • Post your social teasers live
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